About us

Who we are


URBAN28 is made up of a tight-knit group of friends from the Netherlands based in Hong Kong. Throughout the years, we enjoyed exploring different cultures and fashion styles in Asia, especially in Seoul, Tokyo, Beijing and Hong Kong. We always wonder where else can we buy these awesome brands, thus we created URBAN28.


What we do


URBAN28 curates brands for pop-ups and online. We bring the brands to you.