About us

Who are we


URBAN28 is made up of a tight-knit group of friends who moved to Hong Kong from The Netherlands and USA. Throughout the years, we have enjoyed exploring the different cultures and fashion styles in Asia, especially in Seoul, Tokyo, Beijing and Hong Kong.


What we do


URBAN28 sources emerging or established brands that set new trends, from minimalism to funky streetwear in Asia. Due to the language barrier, many cool smaller brands have difficulty to reach an international audience. Urban28 supports and provides a platform for these brands.




  • URBAN28 will present you with new items on each 28th day of the month.
  • The online POP-UP section will be available for customers for 28 days
Not only are we dedicated to giving you a selection of cool, hip fashion designs regularly. URBAN28 also features POP-UP campaigns, bringing you fresh up-and-coming design through this 28-day campaign.