About us

Who are we


URBAN28 is made up of a tight-knit group of friends who moved to Hong Kong from The Netherlands. Throughout the years, we have enjoyed exploring the different cultures and fashion styles in Asia, especially in Seoul, Tokyo, Beijing and Hong Kong.


What we do


URBAN28 sources emerging or established brands that set new trends, from minimalism to funky streetwear in Asia. We bring these many cool smaller brands to the international audience. Urban28 supports and provides a platform for these brands.




An age number that we love! It's the perfect age between 25 and 30!!